TheBookSearch (aka DieBuchSuche) - the search engine for all books.
We are looking in more than 100 shops for your best offer - please wait…
- Shipping costs to Pakistan (modify to GBR, USA, AUS, NZL, IND, PHL, IND, PAK, IND)
Create preset

All books for 9783830071372 - compare every offer

Archive entry:
9783830071372 - Moritz Mink: Value Creation in Business-to-Customer and Customer-to-Customer Relationships, Three Empirical Studies - Book

Moritz Mink (?):

Value Creation in Business-to-Customer and Customer-to-Customer Relationships, Three Empirical Studies (2013) (?)

Delivery from: GermanyGerman bookThis is a paperback bookNew bookFirst edition of this book
ISBN:

9783830071372 (?) or 383007137X

, in german, Verlag Dr. Kovac, Hamburg, Paperback, New, first edition
MERKUR - Schriften zum Innovativen Marketing-Management, Band 76 110 pages. This book covers two very relevant occurrences of customer relationships: The classical dyadic relationships between providers and its customers (B2C) and the more recent customer-to-customer relationships (C2C). Owing to the tremendous increase in customer connectivity through the web 2.0 and social media, especially the latter is rapidly gaining importance. As a start, we introduce three quantitative/behavioral characteristics of classical B2C relationships: length, depth, and breadth. We show that they are very useful when assessing the relationships for their further development, because all three are relevant antecedents of additional purchase behavior. The triad is very easy and feasible to apply and managers should use this for the benefit of their CRM. Subsequently, we address C2C relationships. In doing so, we conceptualize and operationalize the quality of electronic customer-to-customer interaction (eCCIq) in online forums and we show that high eCCIq creates value for both, the provider and its customers. In more detail, high eCCIq has a positive impact on perceived community value, value equity, customer loyalty, revenue per customer, and service productivity. The results justify the multiplicity of existing eCCI platforms and enable providers to more actively apply and purposefully manage online forums for their own benefit.
More…
Keywords: BETRIEBSWIRTSCHAFTSLEHRE, MARKETING, RELATIONSHIP CUSTOMER RELATIONSHIPS, CHARACTERISTICS, C2C, CUSTOMER-TO-CUSTOMER INTERACTION, VIRTUAL COMMUNITIES, ONLINE FORUM MANAGEMENT, SERVICE QUALITY
Data from 11/13/2015 22:49h
ISBN (alternative notations): 3-8300-7137-X, 978-3-8300-7137-2
9783830071372 - Moritz Mink: Value Creation in Business-to-Customer and Customer-to-Customer Relationships: Three Empirical Studies (MERKUR) - Book

Moritz Mink (?):

Value Creation in Business-to-Customer and Customer-to-Customer Relationships: Three Empirical Studies (MERKUR) (2013) (?)

Delivery from: GermanyBook is in english languageThis is a paperback bookNew bookFirst edition of this book
ISBN:

9783830071372 (?) or 383007137X

, in english, 110 pages, Kovac, Dr. Verlag, Paperback, New, first edition
59.80 + Shipping: 3.00 = 62.80(without obligation)
Ships within 1 -2 days
From Seller/Antiquarian, verlagdrkovac
Taschenbuch, Ausgabe: 1., Aufl. Label: Kovac, Dr. Verlag, Kovac, Dr. Verlag, Produktgruppe: Book, Publiziert: 2013-05-01, Studio: Kovac, Dr. Verlag
Platform order number Amazon.de (Int.): zdPmHcwakN9odyvdGIGnfSmsVNKWnz647EZD1TNRxV3fUq3u8D1S2gFyCBnH3dC3e%2BAm927s%2Buh%2FVXzSGcR9%2FYnMuktXtheeGwjrxFz3CQPwWcaMgt0zJf2vAjwf75TR3Nee4e8PGiOXbq7OdUfEQQ%3D%3D
Keywords: Architektur, Technik & Ingenieurswesen, Belletristik, Biografien & Erinnerungen, Business, Karriere & Geld, Comics, Mangas & Graphic Novels, Computer & Internet, Eltern & Familie, Fachbücher, Fantasy & Science Fiction, Freizeit, Haus & Garten, Geschichte, Gesundheit, Geist & Körper, Jugendbücher, Kalender, Kinderbücher, Kochen & Genießen, Krimis & Thriller, Kunst & Fotografie, Lernen & Nachschlagen, Liebesromane & -erzählungen, Medizin, Musiknoten, Outdoor, Umwelt & Natur, Recht, Reise & Abenteuer, Religion & Esoterik, Sachbücher, Schwul & Lesbisch, Sport & Fitness, Unterhaltung & Kultur, Fremdsprachige Bücher
Data from 12/16/2015 19:42h
ISBN (alternative notations): 3-8300-7137-X, 978-3-8300-7137-2

9783830071372

Find all available books for your ISBN number 9783830071372 compare prices fast and easily and order immediatly.

Available rare books, used books and second hand books of the title "Value Creation in Business-to-Customer and Customer-to-Customer Relationships: Three Empirical Studies (MERKUR)" from Moritz Mink are completely listed.

der kürbis und das kleine gespenst kaufen hackerbibel