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9783656973256 - Hajdarpasic, Sanja: Marketing across cultures with a focus on Islamic Marketing (eBook, PDF) - Book
1
Hajdarpasic, Sanja (?):

Marketing across cultures with a focus on Islamic Marketing (eBook, PDF) (?)

Delivery from: GermanyGerman bookNew book

ISBN: 9783656973256 (?) or 3656973253, in german, New

16.99 + Shipping: 6.95 = 23.94(without obligation)
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From Seller/Antiquarian
Bachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: A, Oxford Brookes University, Veranstaltung: Islamic Marketing, Sprache: Englisch, Due to the acceleration of globalization and enormous growth of Muslim population, interest in Islamic marketing increased significantly in the past years. The study of this dissertation aims to investigate to what extent Islam as a religion affects marketing and its components. It was hypothesized that Islam affects marketing in Islamic markets significantly, depending on the country and on the specific industry. The author intends to fill in a research gap in this area by narrowing its focus on the promotional strategy of products and services in Islamic markets. The conclusion of the study is based on evaluation of primary and secondary research data. The outcome of the study showed that Islam indeed has meaningful impact on the business issues generally, particularly on the marketing. Marketers and companies should bear in mind the existing distinction between certain industries and countries, as Islam does not affect all of them equally.
Seller order number: 42985781
Platform order number Buecher.de: d33f1b0879bdbf565d6306369ac2a5 3d
Category: E-Book
Data from 07/02/2015 07:29h
ISBN (alternative notations): 3-656-97325-3, 978-3-656-97325-6
9783656973256 - Sanja Hajdarpasic: Marketing across cultures with a focus on Islamic Marketing - Book
2
Sanja Hajdarpasic (?):

Marketing across cultures with a focus on Islamic Marketing (2015) (?)

Delivery from: GermanyBook is in english languageNew bookFirst edition of this bookeBook, e-Book, digital bookproduct for digital download

ISBN: 9783656973256 (?) or 3656973253, in english, 56 pages, GRIN Verlag, New, first edition, ebook, digital download

ebook for download
From Seller/Antiquarian
Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Oxford Brookes University, course: Islamic Marketing, language: English, abstract: Due to the acceleration of globalization and enormous growth of Muslim population, interest in Islamic marketing increased significantly in the past years. The study of this dissertation aims to investigate to what extent Islam as a religion affects marketing and its components. It was hypothesized that Islam affects marketing in Islamic markets significantly, depending on the country and on the specific industry. The author intends to fill in a research gap in this area by narrowing its focus on the promotional strategy of products and services in Islamic markets. The conclusion of the study is based on evaluation of primary and secondary research data. The outcome of the study showed that Islam indeed has meaningful impact on the business issues generally, particularly on the marketing. Marketers and companies should bear in mind the existing distinction between certain industries and countries, as Islam does not affect all of them equally. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: GRIN Verlag, GRIN Verlag, Produktgruppe: eBooks, Publiziert: 2015-06-08, Freigegeben: 2015-06-08, Studio: GRIN Verlag
Platform order number Amazon.de-eBooks: B016KMVRMG
Keywords: Direkt, Forschung, Industriell, Multilevel, Produktmanagement, Telemarketing, Web Marketing, Weltweit, Fremdsprachige Bücher, Business, Karriere & Geld, Marketing & Verkauf, Lernen & Nachschlagen, Wörter & Sprache, Kommunikation, Öffentlichkeitsarbeit, Kindle-Shop, Kindle eBooks, Fremdsprachige eBooks, Englische eBooks
Data from 10/27/2015 16:02h
ISBN (alternative notations): 3-656-97325-3, 978-3-656-97325-6

9783656973256

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