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9783830071372 - Moritz Mink: Value Creation in Business-to-Customer and Customer-to-Customer Relationships, Three Empirical Studies - Book
1
Moritz Mink (?):

Value Creation in Business-to-Customer and Customer-to-Customer Relationships, Three Empirical Studies (2013) (?)

ISBN: 9783830071372 (?) or 383007137X, in german, Verlag Dr. Kovac, Hamburg, Paperback, New, first edition

59.80 + Shipping: 3.00 = 62.80(without obligation)
From Seller/Antiquarian, Verlag Dr. Kovac GmbH [56043471], Hamburg, Germany
MERKUR - Schriften zum Innovativen Marketing-Management, Band 76 110 pages. This book covers two very relevant occurrences of customer relationships: The classical dyadic relationships between providers and its customers (B2C) and the more recent customer-to-customer relationships (C2C). Owing to the tremendous increase in customer connectivity through the web 2.0 and social media, especially the latter is rapidly gaining importance. As a start, we introduce three quantitative/behavioral characteristics of classical B2C relationships: length, depth, and breadth. We show that they are very useful when assessing the relationships for their further development, because all three are relevant antecedents of additional purchase behavior. The triad is very easy and feasible to apply and managers should use this for the benefit of their CRM. Subsequently, we address C2C relationships. In doing so, we conceptualize and operationalize the quality of electronic customer-to-customer interaction (eCCIq) in online forums and we show that high eCCIq creates value for both, the provider and its customers. In more detail, high eCCIq has a positive impact on perceived community value, value equity, customer loyalty, revenue per customer, and service productivity. The results justify the multiplicity of existing eCCI platforms and enable providers to more actively apply and purposefully manage online forums for their own benefit.
seller comment Verlag Dr. Kovac GmbH [56043471], Hamburg, Germany:
Händlerbewertung: 5, NEW BOOK, New
Platform order number Abebooks.de: 9999412275
Keywords: BETRIEBSWIRTSCHAFTSLEHRE, MARKETING, RELATIONSHIP CUSTOMER RELATIONSHIPS, CHARACTERISTICS, C2C, CUSTOMER-TO-CUSTOMER INTERACTION, VIRTUAL COMMUNITIES, ONLINE FORUM MANAGEMENT, SERVICE QUALITY
Data from 11/13/2015 22:49h
ISBN (alternative notations): 3-8300-7137-X, 978-3-8300-7137-2
9783830071372 - Moritz Mink: Value Creation in Business-to-Customer and Customer-to-Customer Relationships: Three Empirical Studies (MERKUR) - Book
2
Moritz Mink (?):

Value Creation in Business-to-Customer and Customer-to-Customer Relationships: Three Empirical Studies (MERKUR) (2013) (?)

ISBN: 9783830071372 (?) or 383007137X, in english, 110 pages, Kovac, Dr. Verlag, Paperback, New, first edition

59.80 + Shipping: 3.00 = 62.80(without obligation)
Ships within 1 -2 days
From Seller/Antiquarian, verlagdrkovac
Taschenbuch, Ausgabe: 1., Aufl. Label: Kovac, Dr. Verlag, Kovac, Dr. Verlag, Produktgruppe: Book, Publiziert: 2013-05-01, Studio: Kovac, Dr. Verlag
Platform order number Amazon.de (Int.): zdPmHcwakN9odyvdGIGnfSmsVNKWnz 647EZD1TNRxV3fUq3u8D1S2gFyCBnH 3dC3e%2BAm927s%2Buh%2FVXzSGcR9 %2FYnMuktXtheeGwjrxFz3CQPwWcaM gt0zJf2vAjwf75TR3Nee4e8PGiOXbq 7OdUfEQQ%3D%3D
Keywords: Architektur, Technik & Ingenieurswesen, Belletristik, Biografien & Erinnerungen, Business, Karriere & Geld, Comics, Mangas & Graphic Novels, Computer & Internet, Eltern & Familie, Fachbücher, Fantasy & Science Fiction, Freizeit, Haus & Garten, Geschichte, Gesundheit, Geist & Körper, Jugendbücher, Kalender, Kinderbücher, Kochen & Genießen, Krimis & Thriller, Kunst & Fotografie, Lernen & Nachschlagen, Liebesromane & -erzählungen, Medizin, Musiknoten, Outdoor, Umwelt & Natur, Recht, Reise & Abenteuer, Religion & Esoterik, Sachbücher, Schwul & Lesbisch, Sport & Fitness, Unterhaltung & Kultur, Fremdsprachige Bücher
Data from 12/16/2015 19:42h
ISBN (alternative notations): 3-8300-7137-X, 978-3-8300-7137-2

9783830071372

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